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South Africa's growing appetite for health, wellness and sustainable living products is creating new opportunities for entrepreneurs across the organic and natural products value chain. This momentum will be on display at the Johannesburg edition of Organic & Natural Products Expo Africa, taking place at the Sandton Convention Centre from 7 to 9 August 2026, where producers, retailers, buyers and industry stakeholders will come together to explore new business opportunities and industry trends. Standard Bank is the headline sponsor of the event.
The expo has become a key platform connecting entrepreneurs and businesses with customers, buyers and potential partners in a sector that is increasingly moving from niche consumer interest to mainstream market opportunity.
The growth reflected at the expo is underpinned by strong market fundamentals. According to research by IMARC Group, South Africa's health and wellness market is projected to grow from US$27.9 billion in 2025 to US$42.5 billion by 2034, at a compound annual growth rate (CAGR) of 4.56% between 2026 and 2034. Rising consumer interest in preventative healthcare, nutrition, fitness and natural wellness solutions continues to create opportunities for businesses operating across the sector.
