South Africa's growing appetite for health, wellness and sustainable living products is creating new opportunities for entrepreneurs across the organic and natural products value chain. This momentum will be on display at the Johannesburg edition of Organic & Natural Products Expo Africa, taking place at the Sandton Convention Centre from 7 to 9 August 2026, where producers, retailers, buyers and industry stakeholders will come together to explore new business opportunities and industry trends. Standard Bank is the headline sponsor of the event. The expo has become a key platform connecting entrepreneurs and businesses with customers, buyers and potential partners in a sector that is increasingly moving from niche consumer interest to mainstream market opportunity.