Demodesk Cut Daily Prospect Research From Hours to Minutes with ZoomInfo
The Munich sales software company's reps now hit a daily quota of five new accounts and 25 new contacts in 10 to 15 minutes, down from two to three hours.
ZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, has reported that Demodesk, a Munich-based sales meeting and coaching software company, has cut the time its sales development reps spend on daily prospect research from two to three hours to 10 to 15 minutes, according to the company.
Demodesk sells software that takes non-selling work off sales reps. Its platform loads a playbook into every customer meeting, so a seller has the right slides, talk tracks, and battle cards on the spot. Inside its own sales organization, the non-selling work was piling up. Demodesk's sales development reps researched accounts and contact details by hand, then typed what they found into the CRM.
The process was slow, and it was unreliable. Manual research is prone to error, and a wrong number or a stale title becomes a wasted attempt later in the sequence. The quota made the cost concrete. Each rep had to load five new accounts and 25 new contacts into the CRM every day, and that alone ran two to three hours. Reps were doing data entry during the hours they should have been selling.
