DemandCapture Books Nearly 1,000 Meetings a Month with ZoomInfo
The New York demand-generation firm replaced guesswork about timing with real-time buying signals, engaging technology buyers the moment they enter the market.
ZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, has reported that DemandCapture, a demand-generation firm serving Mid-Market and Enterprise technology sales teams, was on track to set nearly 1,000 meetings per month with an organization-wide cancel rate of less than 5%, according to the company.
DemandCapture does not run traditional appointment setting. It engages prospects who are already problem-aware and evaluating solutions, and it lives or dies on timing. The company had built a strong foundation, with multiple data sources and its own intent algorithm to read buying signals. What it lacked was the ability to act on those signals in real time.
Reading a signal is not the same as acting on one. A prospect who is sales-ready on Tuesday is often gone by Friday. Analyzing intent after the buying window closed left DemandCapture a step behind the buyer, and a step behind the competitor who reached that buyer first. The missing piece was not more data. It was speed.
