Kelly Office Solutions Books Six-Figure First-Year New Business with ZoomInfo
The 75-year-old office-technology company added intent-driven targeting to its door-to-door roots and, in its first year with ZoomInfo, closed six figures in new business and built a pipeline worth more than half a million dollars.
ZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, has reported that Kelly Office Solutions, an office-technology and IT-services company celebrating 75 years in business, closed six figures in new business and created a pipeline worth more than half a million dollars in its first year using ZoomInfo, according to the company.
For 75 years, Kelly Office Solutions has sold copiers, printers, and IT services on the strength of close customer relationships and service. To find new customers, its reps still knocked on doors, striking up conversations with the businesses that happened to sit near existing accounts. It was a proven habit. It was also account-adjacent by design, which tied growth to geography.
When a new head of sales joined to lead the company's growth strategy, the ceiling was clear. Knocking on nearby doors is one way to prospect, not a way to target. Reps were spending hours, and real travel, driving and flying to meet prospects who often were not qualified to buy. The company wanted to keep serving its existing base and add a way to prospect with a purpose, reaching the right new accounts faster.
