Paul Cuffaro LLC Grew Revenue 320% After Rebuilding Its Prospecting With ZoomInfo
The small influencer-marketing business replaced six research tools with one workflow and cut end-to-end prospecting from about a month to under five minutes.
ZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, has reported that Paul Cuffaro LLC, a small business that sells influencer marketing services to other companies, increased revenue 320% from the prior year after rebuilding its prospecting on accurate contact data, according to the company.
Paul Cuffaro LLC grows by reaching the right decision-makers at target companies. That work sits with one person, the company's talent manager, and for a long time it was slow. Before ZoomInfo, he used six separate applications to piece together what he needed about a single lead, and he spent four to six hours a day researching one company.
The real cost was time, and time is the scarcest thing in a small business. By the talent manager's own account, it took about a month before he was ready to ask a single company for a meeting. All that work still carried no guarantee the contact was current, so hours of effort could end at a wrong number or a dead inbox.
