Kronologic Targets the Exact Right Buyer and Shortens Its Sales Cycle with ZoomInfo
The Austin meeting-automation company turned to ZoomInfo for data precise enough to reach the one role inside each buying team that its product actually serves, and reports stronger engagement, more pipeline, and a shorter sales cycle.
ZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, has reported that Kronologic, an Austin-based software company that automates scheduling to set revenue-generating meetings at scale, has seen a steady increase in opportunities and pipeline and an overall decrease in its sales cycle using ZoomInfo, according to the company.
Founded in 2018, Kronologic builds software that automatically schedules revenue-generating meetings, orchestrating time for sales, marketing, and customer success teams. To grow its own pipeline, it needed go-to-market data it could trust. After parting with a previous data provider, the company went looking for more depth, more breadth, and better accuracy so its teams could actually connect with the right prospects.
The real problem was precision. Kronologic did not just need a marketing contact or a sales contact at a target account. It needed the exact role inside the team, the one person whose job the product actually touches. A near-right contact is still the wrong contact. Generic lists made that miss routine, and the lists Kronologic gathered at tradeshows and conferences arrived worse still, full of missing fields and outdated names. Leads it had paid to collect were not actionable on arrival.
