ResellerRatings Cuts Time Spent on Non-Selling Work by 90% with ZoomInfo
The user-generated content company automated its lead entry, scoring, and routing, freeing a lean go-to-market team to spend its hours closing deals instead of copying records into the CRM one by one.
ZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, has reported that ResellerRatings, a user-generated content company serving more than 3,500 retail brands, has cut the time its team spends on non-selling activities by 90%, according to the company.
ResellerRatings helps retail brands turn customer reviews and ratings into trust and sales. Its go-to-market team runs lean, what the company calls small but mighty. For a team that size, how it spends its hours is the whole game. And too many of those hours were going to manual work.
Reps were searching the web for prospects and loading them into the CRM one record at a time. It was not an effective workflow, according to the company. Every hour a rep spent copying a lead into the system was an hour not spent selling. New hires felt it too. Bringing a business development rep or customer success manager up to speed took months. For a team built to do more with less, manual prospecting quietly capped how much it could do.
