Dumpsters.com Built a Repeatable Sales Pipeline with ZoomInfo
The national dumpster rental company used ZoomInfo to define its addressable market and turn raw project lists into reachable buyers, building a cleaner and more productive pipeline.
ZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, has reported that Dumpsters.com, a national dumpster rental company, built a repeatable sales pipeline and a large base of high-quality CRM contacts using ZoomInfo, according to the company. The company credits the shift with steady, sustained growth.
Dumpsters.com sells into a broad, project-driven market, and its first problem was simply knowing who to call. The company needed to define its total addressable market and give its sales team the data to engage the right buyers, rather than guess at who fit its ideal customer profile.
Marketing faced a sharper version of the same gap. It used a third-party vendor to find new projects and their start dates, but that data carried no usable contact information. So the team could see a project was starting somewhere, yet had no one to reach. Reps filled the gap by hand, researching accounts and typing records into the CRM instead of selling. In dumpster rental, the work is tied to projects with real start dates, and a slow list is a missed window.
