Thursday, August 20th, 2026 – 12:03 am
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Outta The Box
Back in the long, long ago – as in, 2017 – Apple News made a tentative step into programmatic territory via an ad sales partnership with NBCUniversal. The arrangement brought programmatic plumbing – ad servers and measurement from vendors like Celtra, Kargo, Moat and IAS – into Apple’s tightly controlled walled garden.
That program is no more, but now it’s NBC that’s doing the outsourcing. NBC News has struck a major ad reseller deal with Taboola, which will be its exclusive programmatic display reseller, Axios reports. Other ad tech platforms will still be able to buy NBC News display inventory, but must do so through Taboola.
