Everyone's investing in AppsFlyer; NBCU launches Rock Studios, a creative studio for brand integrations; and Meta wants to hop on the TV bandwagon.
Google, Meta, Unity and Moloco invest $1B+ in AppsFlyer to establish independent cross-channel mobile measurement. Apple's iOS privacy shift made third-party attribution urgent; investor consensus signals this model now dominates the mobile ad ecosystem.
Tuesday, June 23rd, 2026 – 12:03 am
SHARE:
AdExchanger is officially on the ground in Cannes (on the beach, rather, or La Croisette to the initiated), with all the news and gossip from the south of France.
Check out the missives from editors Sarah Sluis, Allison Schiff and Lynne d Johnson in our separate Cannes briefing (a great way to combat the FOMO, for the folks at home)!
Take A Flyer
Omnicom Media rolls out research showing the need for CTV advertising to change its ways
Omnicom Media kicks off a series of partnerships at Cannes Lions with a first-time Netflix deal
From instinct to evidence: Solving marketing’s growth paradox
Exclusive: AppsFlyer raises $1B from Moloco, Google, Meta and Unity
Ad Tech Briefing: Agentic AI, interoperability and control dominate Cannes Lions announcements
Omnicom Media and Paramount+ partner on dynamic fixed ad units in the streamer's premieres
Omnicom Media and Disney Advertising collaborate to enable sequential ads in streaming
Explore the latest stories, trends, and expert commentary from AdExchanger's Content Studio section—your source for news,…
Where will OpenAI put its ads?; YouTube may or may not be considered TV; and Uber and Lyft deals really are too good to be true.
Explore the latest stories, trends, and expert commentary from AdExchanger's Daily News Roundup section—your source for news,…
Explore the latest stories, trends, and expert commentary from AdExchanger's CTV section—your source for news, analysis, and…
Upfront week is officially over. In case you missed any of the dog-and-pony shows, don't worry; we've got you covered.
Explore the latest stories, trends, and expert commentary from AdExchanger's Mobile section—your source for news, analysis, and…
