Apple abandoned its ad network; Did Cannes Lions abandon its creators?; and CMOs decide how much to abandon creative budgets.
Apple forced the ecosystem into SKAdNetwork adoption, then abandoned it; mobile marketers spent hundreds of millions on implementation they can no longer use. This exposes platform-dependency risk: Big Tech mandates costly migrations without long-term support.
Monday, June 29th, 2026 – 12:03 am
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What SKAdNetwork?
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