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The campaign, supported by Wieden+Kennedy London, Zeno Group and The Kitchen North America, taps into fans’ irrational love for the brand.
by Carina Cole August 10 2026
Have you ever sat down at a restaurant or baseball game with friends and debated how much ketchup is too much? Is it appropriate to slather an entire plate of fries? Or should ketchup be kept to a polite little pile on the side?
Heinz is giving consumers the opportunity to choose whether they like, love or crazy love their ketchup — with no judgment about their level of fanaticism.
