HEINZ Introduces the Love Lid, the First Customizable Ketchup Lid Made for Summer's Favorite Foods

After 157+ years in the ketchup game, HEINZ is reimagining its ketchup bottle to let fans choose their perfect squeeze

KEY SUMMARY BULLETS:

The HEINZ Love Lid is the first customizable ketchup lid designed to empower fans to choose their perfect squeeze of ketchup for summer's favorite foods.

Inspired by the many ways people enjoy HEINZ, the Love Lid features three customizable settings—Like, Love, and Crazy Love—so fans can match every squeeze to what's on their plate.

HEINZ Introduces the Love Lid, the First Customizable Ketchup Lid Made for Summer's Favorite Foods

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