The supermarket own-brand tomato ketchup has tied with Heinz for the top spot in a Which? blind taste test.08:27, 21 Jun 2026Dolloped beside chips, squirted onto burgers or mixed into a zesty marinade, tomato ketchup is an indispensable kitchen staple. It's among Britain's most cherished condiments, and remarkably versatile too.‌However, do you genuinely need to splash out on big-name brands like Heinz, or are supermarket own-labels equally deserving?‌To determine which ketchup comes out on top, consumer group Which? gathered a panel of 72 individuals to put eight brands to the test.‌Each was assessed on taste, smell, texture and appearance in a blind tasting before being ranked.While Heinz performed admirably, one supermarket's own-brand proved to be just as impressive at a fraction of the price.‌The Asda Classic Tomato Ketchup scored 77%, with testers commending its well-balanced tanginess, sweetness and depth of flavour. It also contains less sugar and salt than the Heinz alternative.Asda's ketchup costs £1.39 for 970g, compared to Heinz, which is priced at £3 for 460g. Testers were similarly impressed by Heinz Tomato Ketchup, which matched Asda's score.They highlighted its excellent texture, taste and appearance. Nevertheless, Heinz does contain more salt and sugar per 100g than most of the other brands examined.‌The brand does provide a reduced sugar variant, though this wasn't featured in the taste test. Claiming third place was Waitrose Essential Tomato Ketchup, priced at 95p for 470g.Scoring 75% from tasters, who commended both its flavour and consistency, it's an excellent option for anyone after a quality ketchup without breaking the bank.Article continues belowLanding in fourth position was Aldi Bramwells Tomato Ketchup at 89p for 550g.Tasters gave it 73%. This ketchup contains the lowest sugar content among all those tested, with tasters applauding its consistency. However, only half were satisfied with the flavour and sweetness levels.Of all the ketchups evaluated, Marks and Spencer finished at the bottom. The sauce was judged too thick, dark and tangy, with tasters awarding it just 61%.