News
The brand’s new special-edition packets take a cue from soccer’s most-flashed cards, expanding its It Has to Be Heinz platform.
by Ivy Chan July 08 2026
This summer’s 2026 FIFA World Cup has seen no shortage of yellow and red cards on the pitch. For Heinz, those two unmistakable colors translate to its classic condiments: mustard and ketchup.
To get in on the action, the brand launched Penalty Packets, special-edition, larger-format ketchup and mustard packets inspired by soccer’s penalty cards — with double the sauce of a standard single-serve packet.
