The campaign, supported by Wieden+Kennedy London, Zeno Group and The Kitchen North America, taps into fans’ irrational love for the brand.

HEINZ Introduces the Love Lid, the First Customizable Ketchup Lid Made for Summer's Favorite Foods

The campaign, supported by Wieden+Kennedy London, Zeno Group and The Kitchen North America, taps into fans’ irrational love for the brand.