Kraft Heinz signed a deal with Disney to put its food inside amusement parks, resorts and cruises. It can also use Disney characters in its own marketing.
Wednesday, July 22nd, 2026 – 12:35 am
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The New Attribution
Kraft Heinz owns iconic American grocery brands – but it’s in a slump. Now it’s betting on new marketing flagships for a turnaround.
To that end, the company signed a multiyear deal with Disney to put its food inside Disney parks, resorts and cruises, while also securing the right to use Disney characters and storylines in its own marketing, The Wall Street Journal reports.
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