News
Rethink plants familiar Disney magic in ordinary kitchen scenes to mark the brands’ multi-year alliance.
by Shannon Miller July 24 2026
Easter eggs have become a beloved part of the Disney cinematic experience: hidden Mickeys in background art, a Pizza Planet truck parked in the corner of a Pixar frame or characters from one film making a two-second appearance in another. Audiences have even learned to scan for them.
Building on audiences’ familiarity with this universe, agency Rethink created a campaign heralding a new partnership between Kraft Heinz and Disney, planting references somewhere viewers aren’t used to looking: their own kitchens.
