Kraft Heinz signed a deal with Disney to put its food inside amusement parks, resorts and cruises. It can also use Disney characters in its own marketing.

The "strategic alliance" between the two companies will span movies, TV, streaming, theme parks and cruises, connecting the brands of the food and beverage giant and entertainment…

Disney and Kraft Heinz have signed a multiyear strategic alliance to bring food brands into Disney parks, cruises, movies, TV shows and fan experiences.