Mr Brekke says it will be impossible to work at True if you don't know the basics of AI a year from now.
Three years after a landmark merger that fundamentally altered Thailand's telecom landscape, True Corporation is far from resting on its laurels.The consolidation of CP Group's True and Telenor's dtac has focused primarily on rationalising assets, people and processes.
Sigve Brekke, group chief executive of True Corporation, said the challenge now is no less ambitious: transforming the company into a dominant, artificial intelligence (AI)-first technology powerhouse.
He told the Bangkok Post sustainable growth requires recognising and adapting to three big challenges facing modern telecom companies.
The first is breaking free from the legacy model of selling basic connectivity.
