Mr Danucha warns Thai society faces significant challenges from the rise of AI.

Thailand's artificial intelligence (AI) strategy is heading in the right direction, but the country might run out of time before it can turn policies into real economic power, say digital industry leaders.The nation must accelerate execution, widening AI access for small and medium-sized enterprises (SMEs) and building a national data infrastructure if AI is to become the country's next economic engine, said executives.

Without faster action, Thailand risks falling behind in the global AI economy, remaining merely a consumer of foreign technology.

"We must accept the reality that Thailand is not in a position to compete in building infrastructure against superpowers like the US or China," Voranuch Dejakaisaya, executive chairman of Kasikorn Business-Technology Group, told the Bangkok Post.

"Instead, the strategic position where we can win and create a competitive advantage is by becoming a 'super integrator' -- fully applying and integrating AI software to drive our business core."