Mr Vatsun highlights Thailand's growing AI momentum.
Thailand's artificial intelligence (AI) adoption is growing rapidly, with 43% of surveyed organisations now using AI continuously, up from 32% last year.This growth represents around 220,000 additional businesses adopting AI, according to Amazon Web Services' (AWS) "Unlocking Thailand's AI Potential 2026" study.
However, adoption is mostly at a basic level. Applications should evolve into advanced systems that create tangible value, the company said.
Human employees must develop "judgement", which means using domain expertise to verify AI outputs, intervening when necessary and eventually fine-tuning custom corporate AI models, said Vatsun Thirapatarapong, country manager of Thailand at AWS.
"Thailand's AI momentum is real, and customers are moving from experimentation to production this year," he said.
