Mr Saruj says AI could generate 1.4 trillion baht in economic value for Thailand if adopted effectively.
Adopting artificial intelligence (AI) at an enterprise level has the potential to generate 1.4 trillion baht in economic value for Thailand over five years, says Google Cloud Thailand."Rather than focusing on standalone AI tools, companies need to embed AI into core business operations to improve efficiency, automate routine tasks and support data-driven decision-making," said Saruj Thipsena, country manager of Google Cloud Thailand.
Many organisations remain in the "individual AI" stage, where employees independently use public AI applications without enterprise governance, he said.
To unlock greater business value, companies need to transition to what Google calls "institutional AI", integrating AI across organisations under common governance, workflows and data management.
This requires standardised AI policies across departments, collaboration between business functions, AI embedded into workflows, secure access to enterprise data, and organisation-wide integration rather than isolated pilot projects, noted Mr Saruj.
