Enterprises across Asia are turning to AI applications that deliver tangible commercial benefits. (Photo: 123RF)

Thailand is emerging as Asia's most ambitious artificial intelligence (AI) market, with local enterprises planning the region's largest increase in AI investment despite an acute shortage of skilled talent, according to a survey by Alibaba Cloud.The AI Business Application Readiness and Accessibility Survey, commissioned by Alibaba Cloud and conducted by NielsenIQ across eight Asian markets, found that 79% of Thai enterprises plan to increase AI investment by at least 50%, the highest proportion among the countries surveyed.

The findings reflect a broader shift across Asia as enterprises move beyond AI experimentation and accelerate deployment to improve productivity, drive innovation and strengthen competitiveness.

Across the region, 90% of companies said they are optimistic about AI adoption, while 95% plan to increase spending on AI products and services.

More than half expect AI budgets to rise by more than 20% across cloud infrastructure, development platforms and AI models over the next year.