AWS Thailand promotes AI as economic engine

Mr Vatsun says challenging economic conditions are actually accelerating AI cloud adoption, not slowing it down.

Amazon Web Services (AWS) Thailand has positioned artificial intelligence (AI) as a defensive economic infrastructure that can help organisations automate, cut costs and improve productivity."Vision must be paired with immediate action, as adopting AI is no longer an option but a matter of survival," Vatsun Thirapatarapong, country manager of AWS Thailand, told the recent AWS Summit Bangkok 2026.

Mr Vatsun told the Bangkok Post challenging economic conditions are actually accelerating AI cloud adoption, not slowing it down.

Organisations are turning to AI because it helps them do more with less -- reducing operational costs, automating repetitive processes and unlocking insights from their data faster than before, he said.

Financial organisations are deploying AI for fraud detection, risk modelling and customer service automation, which directly impacts their bottom line.