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Joan Creative leaders open up about building an independent powerhouse, evolving agency humor, and why the future of advertising belongs to the joyful rebels.
by Jameson Fleming July 23 2026
When independent agency Joan Creative first burst onto the scene, it set out to do things differently. Armed with a spirit of "joyful rebellion," the agency has spent years proving that culture and world-class creativity go hand-in-hand.
In this episode, host Jameson Fleming sits down with Joan Creative leaders Gerry Graf and Lisa Clunie to explore the agency's ongoing evolution and its vision for the future. They dive deep into the changing landscape of humor in advertising, the vital role independent agencies play for clients seeking true originality, and why leadership is as much about learning from junior talent as it is about setting the vision. From nurturing the next generation of creatives to staying grounded in what your brand stands *for,* Lisa and Gerry share an inside look at the chemistry driving one of the industry's most dynamic shops.
