Skip to main contentAdAgeAnswersBetaYour Shortcut to Smarter InsightsLearn More10 QuestionsGerry Graf on the changing shape of ads and the risk/reward of great ideasIdeas that move the needle in a real way “always have an element that scares the client,” Graf says. (Joan Creative) ByTim NuddMay 26, 2026 05:00 AM EDTFeatured StoriesBrand MarketingWhy brands are making music videos again—and what’s workingAds styled as music videos can lead to strong engagement, but only when done right.EWByErika WhelessAgenciesHow to audit your ad tech relationships before problems surfaceELByEwan LarkinInfluencers & CreatorsCreator and influencer trends brand marketers need to know about right nowGFByGillian FollettInfluencers & CreatorsHow to make employee-generated content without losing your job—advice from the ‘Staples Baddie’GFByGillian Follett
Gerry Graf on the changing shape of ads and the risk/reward of great ideas
As he takes on his new role at Joan, Gerry Graf shares his thoughts about creativity.
114 words~1 min read
