Advertising isn’t out of ideas. It’s out of humility. Here’s what the people taking our business already understand.
by Karan Dang July 15 2026
In part one, I said the culture stopped looking to us to define creativity, that our own awards got caught faking results and that the industry is being out-waited by its own refusal to change. I ended on a question I couldn't put down: If all of that is true, what are we even for?
Here’s the good news buried in the bad: Creativity didn’t die. It didn't even leave. It simply changed addresses.
Here’s the comparison the industry doesn’t want to run.
