Top 5The top 5 brand TikToks marketers need to know about right nowIn this installment of Ad Age’s “Creativity Top 5” series, American Eagle and Rare Beauty debut new celebrity ambassadors, Grillo’s cheers up a crying woman with a pickle, and influencer Jake Shane channels his inner Nicole Kidman. GFByGillian Follett
Indie agency success in 2026—niche focus, social at scale, measurable results
Ad Age’s agency team reveals how small agencies win in 2026: value creation, social at scale, new pricing models and the “it” factors behind this year’s award-winning shops.






