How small agencies choose the right pitches—and prepare to win

Small agencies are using scorecards, AI personas, improv and other strategies to gain an edge in client pitches.

martedì 21 luglio 2026 New tab

48 words~1 min read

Influencers & CreatorsCreator and influencer trends brand marketers need to know about right nowGap's denim collaboration with Hailey Bieber, Chanel's cinematic social spot featuring creator and model Quenlin Blackwell and Disney's upcoming creator summit hosted by Jon Youshaei are some of this week's creator economy headlines. GFByGillian Follett

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How small agencies choose the right pitches—and prepare to win

Other newsrooms on this story

How small agencies choose the right pitches—and prepare to win

Other newsrooms on this story

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Related reading

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5 things CMOs want from small agencies right now—and how to deliver them

How to recover from a giant account loss—from a small agency that did it

Here’s what I learned when my company had to lead without me

What every agency founder should know about M&A

Agency Brief—Vayner wins global social creative for Indeed, Loop hacks Knicks…