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How small agencies choose the right pitches—and prepare to win
Small agencies are using scorecards, AI personas, improv and other strategies to gain an edge in client pitches.
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adage.com
Timeline cronologica
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How small agencies choose the right pitches—and prepare to win
Small agencies are using scorecards, AI personas, improv and other strategies to gain an edge in client pitches.
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5 roles changing how small agencies work—and why they’re gaining importance
Small agencies are investing in roles built for emerging pressures, from AI adoption to in-house content production.
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5 things CMOs want from small agencies right now—and how to deliver them
Small agencies looking to get on a CMO’s roster can look to these five tips.
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How to recover from a giant account loss—from a small agency that did it
Proof Advertising saw its revenue plummet six years ago after a big account loss—behind its road to recovery.
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Indie agency success in 2026—niche focus, social at scale, measurable results
Ad Age’s agency team reveals how small agencies win in 2026: value creation, social at scale, new pricing models and the “it” factors behind this year’s award-winning shops.