Sports are where the money is; Reddit’s rethinking its AI licensing strategy; and data targeting has its darker sides.
Thursday, July 23rd, 2026 – 12:03 am
SHARE:
Go Big Or Go Home
Upfront negotiations are nearly over, and media buyers agree that overall spending is slightly down this year, Digiday reports. But sports is going gangbusters. (Duh.)
The more interesting story, however, is the shifting power dynamic between buyers and sellers.
The upfront market is nearly done, as sports acts as both negotiation driver and obstacle
Google Was a Lifeline for Publishers. Now Some Are Thinking of Cutting It Off.
AI Overviews could push Reddit to end its $60 million-a-year deal with Google
Reddit and major publishers consider blocking Google as AI search continues destroying web traffic
Reddit might cut ties with Google as traffic drops.
