Posted Jul 22, 2026 at 8:04 AM UTCTExternal LinkReddit might cut ties with Google as traffic drops.Reddit has discussed shutting off Google’s access to data used to train its Gemini AI models. Or maybe it’s just a renegotiation bluff now that its $60 million-a-year deal is coming to an end. According to The Wall Street Journal:… with AI-generated answers to queries reducing clicks to outside websites, Reddit executives are assessing what the upside is of continuing to feed its content to Google, said the people familiar with the matter.Google Zero comes for us all, eventually.Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Thomas RickerLoading commentsGetting the conversation ready...The Verge DailyA free daily digest of the news that matters most.Email (required)
Reddit might cut ties with Google as traffic drops.
Reddit has discussed shutting off Google’s access to data used to train its Gemini AI models. Or maybe it’s just a renegotiation bluff now that its $60 million-a-year deal is coming to an end. According to The Wall Street Journal: > … with AI-generated answers to queries reducing clicks to outside websites, Reddit executives are assessing what the upside is of continuing to feed its content to Google, said the people familiar with the matter. Google Zero comes for us all, eventually. [Link: Google Was a Lifeline for Publishers. Now Some Are Thinking of Cutting It Off. | https://www.wsj.com/business/media/google-search-publishers-ai-content-0fb06e41?st=afkkxc&reflink=desktopwebshare_permalink | wsj.com]
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