Everything is an ad network, including sports arenas; Apple Ads is getting an upgrade; and Patreon blocks bots from its free content.
Monday, July 20th, 2026 – 12:03 am
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Spoilsports
The retail media-fication trend has reshaped retail, of course.
But retail media’s kraken-like tentacles also reach other industries. And, for many consumers, the creep of data-driven advertising is manifesting in not-so-subtle and extremely annoying ways.
Apple abandoned its ad network; Did Cannes Lions abandon its creators?; and CMOs decide how much to abandon creative budgets.
Sports are where the money is; Reddit’s rethinking its AI licensing strategy; and data targeting has its darker sides.
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Putting themselves in customers’ shoes today, how many ads do Apple’s executives want stuck in the results when they search for…
