Putting themselves in customers’ shoes today, how many ads do Apple’s executives want stuck in the results when they search for an app in the App Store?
Regarding my recent pieces regarding Apple’s shitty ads in the App Store and Apple News (and, perhaps soon, Apple Maps), a friend sent me this pithy take:
The ads Apple is happy to inflict on us in its apps are the
equivalent of the stickers it would never allow on its physical
products.
Bullseye.
The obvious truth is that Apple’s ads just plain suck. They are not good at advertising-based services. And it shouldn’t be…
An open letter written by Tim Cook back in 2014 contrasted Apple with ad-funded services where customers are the product....
Link to: https://blog.thinktapwork.com/post/812803664980967425/ios-app-store-search-is-rotten
Apple’s latest ad was only available for one day.
Link to: https://www.businessinsider.com/apple-snubs-the-iad-2011-6
Did Apple just signal a third-party expansion of Apple Ads?
