The obvious truth is that Apple’s ads just plain suck. They are not good at advertising-based services. And it shouldn’t be surprising that they’re not good at advertising-based services, because the incentives for advertising-based services are in direct opposition to the incentives for everything Apple actually is good at.
Kirk McElhearn, back in February:
I use Apple News to keep up on topics that I don’t find in sources
I pay for (The Guardian and The New York Times). But there’s no
way I’m going to pay the exorbitant price Apple wants for Apple
News+ — £13 — because, while you get more publications, you
Putting themselves in customers’ shoes today, how many ads do Apple’s executives want stuck in the results when they search for…
An open letter written by Tim Cook back in 2014 contrasted Apple with ad-funded services where customers are the product....
Link to: https://mastodon.social/@gruber/117044545772667716
Apple quietly issued a policy update recently, showing how it's thinking differently from Apple on local ads.
You know you're going to use it. You also know it might drive your favorite podcast out of business.
Publisher urges competition watchdog to tackle tech giant’s ‘arbitrary and discriminatory practices’
