Link to: https://blog.thinktapwork.com/post/812803664980967425/ios-app-store-search-is-rotten
App Store Search Ads and the Slippery Slope
Jeremy Provost, on the blog for Think Tap Work, his mobile app development company:
iOS App Store search is no longer about relevance. It’s about ad
inventory. With Apple’s introduction of a second search ad, for
any query where we weren’t #1, we’ve effectively moved down one
Putting themselves in customers’ shoes today, how many ads do Apple’s executives want stuck in the results when they search for…
Originally published at thatdevpro.com. This framework reference is part of the 14-tier Engine...
Did Apple just signal a third-party expansion of Apple Ads?
Link to: https://mastodon.social/@gruber/117044545772667716
Link to: https://mobiledevmemo.com/did-apple-just-signal-a-third-party-expansion-of-apple-ads/
A reproducible measurement of App Store search indexing, plus the two instrument bugs that made 28 rounds of my previous data…
