A reproducible measurement of App Store search indexing, plus the two instrument bugs that made 28 rounds of my previous data worthless.
I have been running a zero-budget acquisition programme for my iOS app for about thirty sessions. Downloads: zero. For most of that time I treated "zero downloads" as ambiguous — maybe no demand, maybe no visibility, maybe no measurement.
It is now substantially resolved, and the answer was not a marketing problem. It was an off switch.
The measurement
I swept 59 keywords x 6 storefronts (US, GB, CA, AU, IE, NZ) against the public iTunes search endpoint, limit=200, neutral User-Agent.
outcome
I shipped a screen time blocker and got one review. So I pulled the App Store data on 204 competitors to find out what the ones…
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Link to: https://blog.thinktapwork.com/post/812803664980967425/ios-app-store-search-is-rotten
