Wednesday, July 8th, 2026 – 9:29 am
SHARE:
A podcast interview with
Sameer Amin
VP, Data-Driven Marketing & Media
You wouldn’t accept paying for a Big Mac and getting a single chicken nugget, right? So why do digital marketers, asks Reckitt’s Sameer Amin.
Wednesday, July 8th, 2026 – 9:29 am
SHARE:
A podcast interview with
Sameer Amin
VP, Data-Driven Marketing & Media

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