Marketers are rediscovering MMM. Google Meridian and Meta Robyn are among the tools gaining attention among marketers. We dive into what it means to tie your MMM solution to a search or social media giant.
Friday, July 17th, 2026 – 12:59 pm
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You’re a marketer and you need to pick an marketing mix modeling (MMM) tool.
Should you tie your solution to a search or social media giant?
Both Google and Meta built open-source, low-cost MMM tools for marketers to use. Google, in particular, has bet heavily on its Meridian solution, rewarding internal teams when marketers adopt the MMM tool.
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