Explore the latest stories, trends, and expert commentary from AdExchanger's Commerce Roundup section—your source for news, analysis, and industry insights.
Marketers Have Become Followers Of The Cult Of Performance
Over the past few years, driven primarily by AI adoption, there has been a truly radical change to how quickly and easily brands will abandon old standards of quality – or even decency – in the name of performance.
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Let me introduce you to a phrase that’s been pinging around the back of my head for the past year or so: the “cult of…
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Marketers are once again starting to favor brand health over performance, as returns drop and AI modeling tools proliferate.
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