As AI agents begin to shape how people shop, traditional promotions risk being overlooked – unless brands rethink how value is communicated. Here’s how to stay competitive
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As AI agents begin to shape how people shop, traditional promotions risk being overlooked – unless brands rethink how value is communicated. Here’s how to stay competitive
June 02 2026
Commerce has already been reshaped by the internet and mobile. Now it’s entering a new phase: agentic commerce. AI agents are moving beyond discovery into evaluation and purchase, acting on behalf of consumers to research, compare and transact.
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