AI and machine learning by Kartik HosanagarJune 11, 2026fotosipsak/Getty ImagesPostSummary. Commerce as we know it is changing. At the center of that change is the fact thatLeer en españolLer em portuguêsPostI was recently looking for a pomodoro timer. I opened ChatGPT’s Atlas browser and typed a simple query. Alongside recommendations were actual products, complete with images, prices, and details. Many of them came from Walmart. I moved from question to product in a single chat without opening any retailer’s website.PostRead more on AI and machine learning or related topics Automation, Customer strategy, Consumer behavior, Marketing, Brand management, Digital transformation, Customer experience and Disruptive innovation
How Do You Market to an AI Customer?
Commerce as we know it is changing. At the center of that change is the fact that brands have a new type of customer: AI agents. And marketers know very little about how to influence them. But as AI agents become gatekeepers that control product discovery and selection, retailers risk becoming back-end fulfillment centers to AI systems that shape demand and control customer relationships. The next world will still involve humans, but the decision loop will increasingly run through AI agents. So, if AI is the customer, what are you doing to understand what it rewards, what it ignores, and what it trusts? If you wait until consumer behavior fully shifts to answer those questions, the balance of power will already have shifted.
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