As AI agents begin to shape how people shop, traditional promotions risk being overlooked – unless brands rethink how value is communicated. Here’s how to stay competitive

As AI agents begin to shape how people shop, traditional promotions risk being overlooked – unless brands rethink how value is communicated. Here’s how to stay competitive

This State of the Industry report, sponsored by Swap, explores how brands, retailers and agencies are adopting agentic commerce, including agentic storefronts, to enhance shopping…

That's according to Accenture, which surveyed more than 25,000 consumers in 16 countries.

Agentic commerce puts data quality at the center of the retail industry as AI agents are now making purchasing decisions on behalf of consumers.

Consumer shopping in the era where agents are doing the work.