Google sees an opportunity for an ecommerce do-over in the agentic AI era. Plus: Cox Media Group and other marketing firms settle allegations
Tuesday, May 26th, 2026 – 12:03 am
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Retail Reset
Amazon achieved ecommerce supremacy in the dot-com era. While Google won search, the commerce lane belonged to Amazon.
But Google sees an opportunity for an ecommerce do-over in the agentic AI era, writes Mike Shields at Next in Media. And its strategy centers on shoppable YouTube and Gemini-powered shopping agents.
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