Nowadays, retail media platforms are about winning incremental new dollars. Plus: A peek into Validity’s “State of CRM Data Report 2026.”
Monday, August 31st, 2026 – 12:03 am
SHARE:
Brand Unbuilding
The first wave of retail media budgets came straight for trade marketing activity, such as paper coupons and store deals that were intuitively moving online.
The second wave, which has probably already begun, is about retail media platforms winning incremental new dollars.
When a model is trained on a brand's full converter base, it can better identify patterns that distinguish a casual browser from…
The retail media network race continues to evolve in a highly competitive environment.
Explore the latest stories, trends, and expert commentary from AdExchanger's The Sell Sider section—your source for news,…
Explore the latest stories, trends, and expert commentary from AdExchanger's Commerce Roundup section—your source for news,…
Not On My Dime Marketers are increasingly using AI, but mostly for low-stakes tasks, not media-buying decisions. A Digiday…
Marketers are rethinking where they invest, how they measure success and which retail media networks deserve a larger share of…
