Tiffany & Co. is expanding its message around modern love with a new campaign featuring Academy Award-winning actress and house ambassador Mikey Madison, while introducing the Sixteen Stone by Tiffany solitaire diamond ring.
Inspired by Jean Schlumberger’s original Sixteen Stone design from 1959, the new ring reimagines one of the house’s signature creations as Tiffany broadens its storytelling beyond traditional romance to celebrate love in its many forms, from self-love and family to chosen communities.
At the center of the campaign is a cinematic film that debuted Monday across the brand’s digital channels featuring Madison, who reinterprets the familiar “he loves me, he loves me not” refrain as an affirmation of self-love. Wearing the Sixteen Stone by Tiffany solitaire on her own terms, Madison concludes with the phrase, “I love me,” reflecting the campaign’s contemporary take on commitment and personal milestones.
Mikey Madison in Tiffany & Co.’s Love & Celebration campaign film.
Courtesy Tiffany
