Tyla has been announced as Kate Spade New York’s new global ambassador, fronting the brand’s Fall 2026 campaign inspired by the themes of her latest album, 'A*POP'.
Tyla’s “A*POP” era just landed another impressive fashion moment.
Fresh off the release of her sophomore album, the Grammy-winning South African star has been announced as Kate Spade New York’s newest global brand ambassador, adding another international fashion house to her growing list of partnerships.
The year-long collaboration kicks off with the brand’s Fall (Autumn) 2026 campaign, which, according to fashion reports, draws inspiration from the themes of Tyla’s sophomore album, “A*POP”.
The campaign video shared on Instagram by the brand sees the singer carrying Kate Spade New York’s signature Duo Mini Shoulder Bag in new Beet and Laurel Leaf Colourways.
