“The simple, the honest and human, as antidote to the complexity of life.”
That’s how Prada describes the vibe of a new campaign for the luxury house’s fall/winter 2026 collection, one filled with stars in front of the camera and an Oscar winner behind it. Prada tapped Barry Jenkins to direct the campaign, which features offerings from the men’s and women’s collections designed by creative directors Miuccia Prada and Raf Simons and worn by brand ambassadors Kelvin Harrison Jr., Hunter Schafer, Troye Sivan and Chen Haoyu.
Captured in still and motion images, the actors are seen in “scenes from life” as Jenkins reframes moments of “domestic intimacy” and “normalcy.” Think Harrison in front of a mirror or Schafer slipping on shoes while rushing to get out of the house and those simple moments become more profound — and stylish — as the clothes (or bags or shoes) become a character in the story. Fernando Verder serves as the campaign’s creative director.
Schafer
Courtesy of Prada
